More Candle Facts: Did you know?

More Candle Facts!

Did you know that candles have a memory?

When you first light your candle you should always make sure that you let it burn for as long as it takes to reach a full and even melt pool, meaning that it melts at the centre, from the wick, all of the way to the outer edges of the container. This may take a while, usually two to three hours, so please ensure that you have time to allow this, although never let your first burn last longer than four hours.

Doing this prevents your candle from tunnelling, this is where only the centre of the candle burns, once this happens the first time it will never reach the outer edges of the vessel.

Just like elephants, candles never forget!

See our Candle Care page, should you need a reminder of how to look after your candles... 

Talking of memory...

Did you know that memory and smell are intertwined?

Certain smells have a way of transporting us back to specific moments in our lives, the smell of running through a field of daffodils, the smell of your grandad’s tobacco when you were a child, or a certain food that you haven't eaten since you were young. Both good and bad smells have this effect, and you can probably recall one right now.

Our sense of smell is so profoundly connected to memory, that studies have shown odour serves as a stronger trigger than any other sensory cue for recalling personally meaningful memories. These odour experiences can stay embedded in the depths of our brains for literally years and then, without you even realising it, a sudden whiff of something can take you back years or even decades to your childhood or a place or a time in your past, often that memory was never stored any other way and thought lost forever.

It’s through memory that we learn to remember smells, and disorders that cause memory loss also take away the ability to distinguish scents. Scent therapy can help jog memory and sufferers of Alzheimers and dementia are now known to be offered scent stimulation, using fragrances thought to be more relevant with an older population such as mint, lilac, coffee, cedar, apple, and bread. For people with memory impairment, sensory input is a welcome thing, as opposed to images, words or music, it wakes up their brains in a different way.

On another note, research into scent marketing, where a fragrance is subliminally introduced into a retail store, also shows that one reason consumers continue to shop in-store is the desire for the ‘Experience’ of it.

Why not pop in to see us and experience it for yourself?